We developed a very large pregnancy test integrated in a printed advertisement for IKEA. The project was done together with Stockholm based marketing agency Åkestam Holst, and the finished ad appeared in the Swedish women’s magazine Amelia. You can read more about the famous Pee-Ad in several international media, e.g.:
- AdAge: Pee on this IKEA ad to find out if you’re pregnant (and get a discount)
- Mashable: Ikea wants women to pee on its new ad for a crib
- TODAY.com: If you’re pregnant and you pee on this Ikea ad, you get a discount on a crib
- Jimmy Kimmel Live: Ikea Wants You to Pee on a Magazine
See the video about the ad here:
[vimeo 250248401 w=500&h=280]