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We developed a very large pregnancy test integrated in a printed advertisement for IKEA. The project was done together with Stockholm based marketing agency Åkestam Holst, and the finished ad appeared in the Swedish women’s magazine Amelia. You can read more about the famous Pee-Ad in several international media, e.g.:

See the video about the ad here:

[vimeo 250248401 w=500&h=280]